Samuel Williams

In his role as Virtual CMO for Certus Solutions, Samuel Williams  served as a co-founder of Cognition helping Certus to realise its vision of shaping new experiences at the intersection of design, business and technology. Sam is also the founder and managing partner of Aamplify, a privately held marketing firm. With some twenty years experience in technology sales and marketing across North America, Europe and Australasia, Sam is passionate about the role human centred design will play in building meaningful cognitive computing interactions and how brand is a powerful tool to create differentiation, inclusion and transformation. He believes we live in truly exciting times, where we are only beginning to realise the impact technology is having on how we live, learn and relate to one another.