Certus spins out Cognition to spur cognitive app development on IBM Cloud

Certus spins out Cognition to spur cognitive app development on IBM Cloud

ChannelLife AUGUST 17, 2017 . Certus has spun out its Cognition app ‘garage’ service to create a new design thinking led management consultancy designed to spur cognitive app development on IBM Cloud.

The new consultancy, Cognition, will be headed by former Sush Mobile chief executive Craig Parnham as managing partner and will be ‘applying design thinking to realise the potential of digital, cognitive and mobile solutions’.

The business was co-founded by Margaret Hartwell who is Cognition’s innovation director.

Certus launches Cognition

Certus launches Cognition

Auckland, New Zealand – August 8 2017 Cognition, a design thinking-led management consultancy powered by IBM Cloud, has been officially launched today by leading systems integrator Certus Solutions, in alliance with IBM Australia and New Zealand. Cognition’s mission is to empower organisations to transform, innovate and thrive by integrating a design thinking approach into the development of cognitive solutions that enhance people’s lives.

Lessons from the Coalface of Innovation

Lessons from the Coalface of Innovation

Managing Partner, Craig Parnham, shared his insights on using location services to change brand experiences at the Accelerate Event series.