margaret-hartwell

Margaret Hartwell

NZ +64 21 192 0552 | US +1 650 704 7891

Margaret leads our design thinking practice. She began her career in advertising as a designer. Her experience spans 20 years developing purpose-driven brands and design-led businesses around the globe. Her industry experience includes technology, travel, social and environmental advocacy, fitness, wellness and well-being, entertainment and the arts, leadership development, automotive, telecommunications, and packaged goods. Margaret is the author of Archetypes in Branding: A Toolkit for Creatives and Strategists.
A Silicon Valley native, Margaret earned her BA from UC Berkeley, an advanced coaching certification from the Institute of Transpersonal Psychology in Palo Alto, and her MBA in Sustainable Management from Presidio Graduate School in San Francisco.